Wednesday, October 27, 2010

chapter 2

1.The eight key components of an effective business model are: value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team.
2. Advertising revenue model - provides a forum for advertisements and receives fees from advertisers
Subscription revenue model - offers its users content or services and charges a subscription fee
Transaction fee revenue model - receives a fee for enabling or executing a transaction
Sales revenue model - derives revenue by selling goods, information, or services
Affiliate revenue model - steers business to an affiliate and receives a referral fee or percentage of the revenue from any resulting sales
3.Less competition.
4. Horizontal - Hughes net
    Vertical - Bing
5. Walmart has a physical location where as drugstore.com does not. The advantage that Walmart has is money and brand recognition (they are everywhere and everyone knows who they are) drugstore.com can service all of the disinfranchised customers that don't care for Walmart for whatever reason, they also may carry some specialty drugs that Walmart or other big chains do not.

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